Shifting focus midway through a project is not considered a bad thing. There is this famous saying by Thomas Edison, ” I haven’t failed, I’ve just found 10,000 ways that won’t work.” That saying falls true for project planning and execution as well. It takes a true leader to know that what you are working on is not going to work and you need to make a shift in the plan.
For the three major parts of your marketing plan, ask yourself the following questions:
– According to where you are right now in the project, are you going to be able to finish by the deadline?
– Are you on track to keep within your project budget?
– Do you have enough staff and resources available in order to finish the project at hand?
If your answer is yes to any of these questions, that’s great! Keep on the right track!
If the answer is maybe to any of these questions, do a good evaluation of what could prevent you from hitting the project finish line and then fix what could be stopping you.
If the answer is no to any of these questions, stop what you are doing and shift focus. It doesn’t mean that you can’t do this project, it just means that you are going in the wrong direction. Look for what hasn’t been working and then find the solution.
We would like to encourage you to check out our infographic on the reason behind why projects fail. The people in this statistic didn’t stop and evaluate their project plan throughout the project to make sure it was successful. Learn from their mistakes.