I’m sure a lot of you have seen the TV show “Community”. Remember the episode where Abed makes a movie about a guy making a movie? Well, in this blog post, I want to talk about blog posts.
Here’s How It Is.
Everyone’s trying to build a strong online presence to knock their competitors out of the running. Have you invested time in blogs and LinkedIn? Great! Those are my favourite! Facebook and Twitter? They’re a little more on the personal side of social media, but still effective. Instagram and Pinterest? Might be getting a little off the mark there…they are all about the pictures, not really the words. Tinder?… Alright, no one’s advertising their company on Tinder, but I bet they will soon. =P
My point is that everyone’s everywhere and it’s hard to stand out. A blog post takes time! Writing… editing… rewriting…etc. Why write a blog post when your competitors are on every platform that you know of and are averaging 5-6 posts in the time it takes you to get one solid post out?
If you do it right, your one super awesome post will be worth more to your business than 20 smaller tweets or shares. Don’t get me wrong, cute shots of team building exercises and convincing calls to action on LinkedIn definitely work for getting some clicks (we do that too!). But a good blog post can do so much more! It can convince people to sign up for more articles, sign up for your product or service, or even get involved by sharing their opinion, Ultimately, your readers will share your blog within their own online network because they really love it. So, what makes a good blog post?
There, I said it. I know it’s hard… who has time to come up with original content? But hear me out. Put yourself in the shoes of your audience. They’re always looking to learn something new. They don’t care what your team had for lunch, and they’re far more interested in their own success than yours. So, show them your secret to success. Tell them what works for you and ask them what works for them.
If you don’t know what to write about, then you’re over thinking it. Everyone faces struggles at work every day. No matter their level in the organization. You’d be surprised how many other people are dealing with a business problem right now that you’ve already solved.
Maybe you’re a dev lead who figured out a way to mentor your juniors without too much hand holding. Or a product manager who couldn’t think of a topic for a blog post and decided to write about blog posts. =/
If there’s one “hack” here, it’s this: If you have a unique problem and you solve it, write about it. People will thank you. But you’ve already solved the problem, right? So, why bother sharing?
Community (Not the TV show this time)
By sharing what works for you, you’re not giving up company secrets. You’re helping grow a community which can help you grow in return. If you do that enough, you become a thought leader in your space and people will seek you and your products out. How many cat pictures do you think it would take to make that happen?
So, get out there and share your success, post a few silly pics and don’t forget the shameless plug at the end! If you’re a service company and you need a good tool to manage your projects, teams, and budgets, check out Sheldon! We’re all here to make money, right? =P